Privacy policy

Last Updated: August 1, 2025

Williams Athletics ("we," "us," or "our") operates this website and online store, including all related features, tools, content, and services (the "Services") to provide our customers with a curated shopping experience. Our Services are powered by Shopify, which enables us to provide e-commerce functionality and marketing features. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with us online or offline.

By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree, please do not use our Services.

1. Personal Information We Collect

"Personal information" refers to any data that identifies or can reasonably be linked to you. This includes:

  • Contact Details: Name, address, billing/shipping address, phone number, email

  • Financial Information: Payment card details, transaction information

  • Account Information: Username, password, preferences, settings

  • Transaction Details: Products viewed, added to cart, purchased, returned, or exchanged

  • Communications: Any messages or feedback you send us

  • Device & Usage Data: IP address, browser, network connection, usage patterns, cookies

We collect personal information:

  • Directly from you

  • Automatically through your use of our Services

  • From third-party service providers (e.g., Shopify, payment processors)

  • From marketing or advertising partners

2. How We Use Your Personal Information

Depending on how you interact with us, we may use your information to:

  • Provide & Improve Services: Fulfill orders, manage your account, personalize content, process returns, and create a tailored shopping experience

  • Marketing & Advertising: Send promotional content via email, SMS, or postal mail; display targeted ads based on your activity

  • Security & Fraud Prevention: Authenticate users, detect suspicious activity, secure transactions

  • Customer Support: Respond to your inquiries and provide updates on your orders or account

  • Legal Compliance: Satisfy legal obligations and respond to lawful requests

3. Sharing & Disclosing Personal Information

We may share your personal data with:

  • Service Providers: Shopify, payment processors, shipping companies, cloud storage, IT and analytics providers

  • Marketing Partners: To show you relevant ads across the web. Shopify may use your information for advertising through tools like Shopify Audiences

  • Social Media & Integrations: When you authorize sharing via integrations or widgets

  • Corporate Affiliates: Within our business group

  • Legal & Regulatory Entities: If required for legal proceedings, to enforce our terms, or during business transfers

You can learn more about Shopify’s data practices at: https://www.shopify.com/legal/privacy

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember preferences

  • Understand website traffic

  • Improve your shopping experience

You can adjust cookie settings in your browser. Disabling cookies may limit some site functionality.

5. User-Generated Content

Any reviews or public content you post is visible to others. We are not responsible for third-party use of such information.

6. Third-Party Links

We may link to other websites. We do not control these platforms and are not responsible for their privacy practices. Review their policies before submitting personal data.

7. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you are a parent or guardian and believe your child has submitted personal information, please contact us for removal.

8. Security & Retention

We implement standard security measures but cannot guarantee 100% security. Do not send sensitive data over unsecured networks.

We retain data as long as necessary to fulfill the purposes outlined here, unless a longer retention period is required by law.

9. Your Rights & Choices

Depending on your jurisdiction, you may have rights to:

  • Access the personal data we hold about you

  • Correct inaccurate data

  • Delete your information

  • Port your data to another service

  • Opt out of targeted ads or data sales/sharing

To exercise these rights, contact us using the information below. We may need to verify your identity before processing your request.

10. International Transfers

We may store or process data outside your country. For transfers from the EEA or UK, we use standard contractual clauses or similar legal mechanisms.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. When we do, we will update the "Last Updated" date at the top and post the revised version here.

12. Contact Us

If you have questions about this policy or wish to exercise your privacy rights, contact us at:

Williams Athletics
📧 Email: sales@williamsathletics.com
📞 Phone: (904) 287-0023
🏢 Address: 1515 County Road 210, Suite 201, Saint Johns, FL 32259