About Williams Athletics and Apparel
Since 2009, we've outfitted leagues, travel programs, and clubs across Northeast Florida — from St. Johns and Ponte Vedra to Palm Coast, Daytona, and up to the Georgia line. No spreadsheets. No chasing payments. Just a store that works.
Family-Owned. Coach-Focused.
Williams Athletics was founded in 2009 by John Williams with a simple mission: help local teams look and feel their best. From the very beginning, the business was built on hard work, honest service, and treating every coach, athlete, and family like a valued customer—not just another order.
Over the years, Williams Athletics has grown alongside the communities it serves. Today, Daniel Williams proudly leads the day-to-day operations, carrying forward the values his father established while continuing to improve the experience for coaches and families through custom online team stores and a streamlined ordering process.
Although the business has evolved, what matters most has never changed. Williams Athletics is still family-owned, still committed to doing things the right way, and still focused on building lasting relationships with the teams that trust them season after season.
Inside The Shop
How your team's order comes together.
Everything happens here in St. Augustine — the design, the proofing, the checking, the packing. Same people every season, and the same people who answer when you call.
Get Started
Tell us about your team and we'll follow up.